Willison Roces

Resume

Makati / Marikina

Creative designer with 8+ years in branding, motion graphics, and video editing. After leading teams and managing campaigns, I am refocusing on hands-on design - creating work that feels honest, well-crafted, and true to its story. I value calm, clarity, and respect for the creative process.

Experience

Branding and Creative Lead
Philippine National Bank | Nov 2023 – Present

Leads the Creatives & Branding section of the Marketing Division, managing a dedicated team of creative professionals.
Directs and standardizes nationwide visual identity requirements across 600+ branches to ensure 100% brand consistency.
Oversees end-to-end creative direction, brand strategy, and marketing collateral production for all corporate business units.

Creatives Manager
Philippine National Bank | Sept 2018 – Nov 2023

Directed comprehensive visual branding audits and executed high-impact, multi-channel creative campaigns.
Conceptualized and produced high-engagement social media visuals and motion graphics content within an agile operational setup.
Developed core brand collaterals, experiential event designs, and digital content utilized across major bank-wide marketing initiatives.

Graphic Designer
Enchanted Kingdom | Oct 2017 – Aug 2018

Designed high-visibility marketing materials and visual assets for major park promotions, seasonal campaigns, and live events.
Produced engaging motion graphics and multi-platform promotional videos using Adobe After Effects.

Graphic Designer
E-way Business Inc. (Livingstone) | Jan 2017 – Sept 2017

Created specialized visual assets, brand brochures, and marketing collateral tailored for corporate clients in the Australian market.
Delivered scalable, high-quality creative solutions optimized for both digital footprints and traditional print platforms.

Videographer / Video Editor
Project Raw PH | Aug 2016 – Jan 2017

Managed the full post-production and production pipeline for high-end wedding, live event, and corporate promotional videos.

Graphic Designer / Videographer
Goodream Printers Inc. | Jan 2016 – May 2016

Produced creative layouts, print design materials, and targeted video elements for a diverse portfolio of event clients.

Core Skills

Design & Layout: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Video & Motion: Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve Studio
Creative Disciplines: Branding Strategy, Motion Graphics, Video Editing, Photography, Color Grading
Traditional Arts: Fine Art Sketching and Painting

Education

Far Eastern University | 2010 - 2015
University of Sto. Tomas | 2008 - 2010
Our Lady of Perpetual Succor College | 1995 - 2008